How to be retro…
Interesting little article from the WSJ about the throwback trend in consumer packaged goods. While the trend itself isn't all that remarkable, I found the "Chip Flashback" sidebar amusing. Here's a simple recipe for creating a throwback package: Colors: The brown, orange and yellow palette is 'very time stamped' to the 1960s. Limitations in printing techniques also meant that only a few colors could be used. Letter Blocks: Often used by TV shows … Read More
via A blog about the art and the science of marketing research.