New! Improved! (and Very Old) (via A blog about the art and the science of marketing research.)

How to be retro…

New! Improved! (and Very Old) Interesting little article from the WSJ about the throwback trend in consumer packaged goods. While the trend itself isn't all that remarkable, I found the "Chip Flashback" sidebar amusing. Here's a simple recipe for creating a throwback package: Colors: The brown, orange and yellow palette is 'very time stamped' to the 1960s. Limitations in printing techniques also meant that only a few colors could be used. Letter Blocks: Often used by TV shows … Read More

via A blog about the art and the science of marketing research.

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